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A full pipeline means nothing if deals are stalled, aging, or unlikely to close.
This health check lets you compare your pipeline coverage, win rate, deal aging, stage conversion, sales cycle, and forecast accuracy against benchmarks. Match each metric to healthy, watch, or red flag so you know what needs action this week.


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Define your ideal customer using closed-won data, not assumptions, and map the roles that influence the buying decision. |
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Write a one-sentence value proposition with a specific problem, a specific buyer, and a reason to act now. |
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Set a weekly review cadence with clear actions so pipeline reviews produce results, not status reports. |